Pernod Pastis 750ml

Based on a painting by artist Charles Maire (1845-1919), for many years this art poster hung in nearly every bar and café in Paris during La Belle Epoque. Depicting the orginal Pernod-Fils bottle and the traditional style of glass used during its golden age, the image also honours the artist’s home of Pontarlier. When absinthe’s popularity grew rapidly in the 19th century, the Pernod Absinthe name quickly became associated with quality and purity of ingredients. So eager were competitor brands to profit from Pernod Absinthe’s reputation, they created similar brand names to fool drinkers, Pontarlier depicting the French provincial heritage of the brand, as well as packaging, labelling and bottles were all popular advertising images, and would all help to distinguish Pernod Absinthe from its imitators.